The Rise of Content Creators // Is This 'Art'?

Over the past year or so, my Instagram feed and Youtube subscription box has been plagued with the works of self-proclaimed 'content-creators' typically in the fashion and culture realm. Content creators have become prominent in the digital realm, attracting massive social media followings with their content and (frequently) partnerships.

In class, we've discussed public art that intervenes and asks viewers to consider a subject or maybe even act a certain way. Thus, I often find myself wondering (or this semester, at least) if content creators are intervening digitally, and if their work can be considered art.

While I'm often tempted to say yes, being amazed by some of the content I've seen on Instagram and online (some of my favorites are Youtubers That's Chic and Allie Marie Evans), does the inclusion of #ad and brand collaborations on certain post dilute the ability to see these creators as artists? Can this be considered a new way artists are to make a living, given they're still interacting with products in their own unique and interesting ways?

As digital media becomes more and more prominent, I'm curious to see how we regard these 'content creators' and if their work can be considered art, or just a new-wave of marketing.

Above Image: Via Google, content creator Rachel Nguyen (@thatschic)