Telling Stories Through Data: Spotify Wrapped

Visual storytelling has become a crucial part of marketing and conveying data in a more appealing way to its audience. One example that came to mind was the Spotify Wrapped page that Spotify users receive annually with a breakdown of their most played songs, most played artists, and minutes listened. Users can then share the quite visually appealing data (their music preferences) on social media, leading to the increase in people wanting to use Spotify. The article here https://www.skyword.com/contentstandard/creativity/from-stats-to-stories-the-evolution-of-data-storytelling/ on data storytelling claims that the primary goal of marketing departments is "looking to make data more meaningful, more relatable, and more actionable to their executive boards."
- Chloe




https://newsroom.spotify.com/2018-12-06/relive-your-year-in-music-with-spotify-wrapped-2018/