Brutalism

If anyone has gone on Gucci's or Balenciaga's website recently, you may have been confused
by its minimal, unadorned, and almost incomplete look. However, that is in fact called brutalist
web design.

Brutalism’s origins come from a raw architectural design stated in the 1940s and 1950s,
after World War II. Architects went with a more simplistic, practical, and cost-effective style.

A website that embraces Brutalist Web Design is raw in its focus on content, and prioritization
of the website visitor. Brutalism is known for having no true color palette, no visual hierarchy,
simple or no navigation, breaking the grid with overlapping elements, clean lines and simple
designs, and being experimental, and provocative. Global Italian fashion brand Gucci, uses
the brutalism trend to evoke a connection with their fashion-forward customers and younger
fans. “Brutalist designers want to break away from the stale, cookie-cutter, premade-template
sites that dominate the web today. They want the web to be true to itself, to feel honest and
not contrived.”

Sheryl